During the name of your business, you will probably ask questions regarding the type of domain name(s) to assist you develop a powerful online brand. One thing is whether a premium domain name should be bought or not.
Interestingly, most domains are registered at the cost of your cup of coffee in the morning. However, the ones that end up getting sold at a premium are domains that have more than one buyer willing to pay a lot more than a couple of dollars to acquire it.
What makes a domain name premium?
Usually, Premium domain names are simple, easy and brand able, meaningful, memorable and category defining.
The fact that two individuals can not possess the same domain gives them an aspiring touch as a commodity. The most popular ones attract individuals who wish to purchase a premium domain and request a greater price. Each domain name may readily belong to the category of company it represents. The conclusion is that a domain’s dollar value is directly proportionate to its perceived brand value.
There are several considerations which qualify domain names for individuals who plan to purchase a premium domain:
Length: One-to two-word names that are usually easier to remember and appealing to a wider audience.
Brand-ability: Catchy, unique names that immediately communicate their niche and make the brand stand out.
Keywords: Certain business or brand keywords when paired with the right domain extension become relevant and memorable.
What specific branding benefits do premium domain names offer?
It’s a long-term investment in your brand when you purchase a premium domain ; it provides the exclusivity required to construct a distinguished online identity. Having a large portion of their marketing budgets to purchase the premium domain name, here are some factors:
Premium domains tend to bring in more traffic
If Google treats every domain name and domain extension equally, you still profit from purchasing a premium domain to make your website more traffic. It is essential to realize that some of the most significant variables to measure your organic traffic continuously are:
- Original, relevant content that is in line with your business, posted frequently.
- Credible back-links linking back to the content on the website.
- Mobile-optimized website.
But once the Google search rankings on the website start to rank high, premium domains play a major part in searching for the highest share of the search quantity.
Premium domain names are marketing-friendly
Since premium domain names are short, memorable and meaningful, they are great for business marketing. If used smartly, you can buy a premium domain for a brand narrative on social media as well as in offline marketing. Besides, in the era of voice search, it’s imperative that you have a domain name that clears the radio-test to make your website ready for virtual assistants looking to give you the best results for your voice queries.
Premium domain names help build authority in the industry
If you want to become the leader in your sector, a “category defining” domain name can be useful. When you purchase a premium domain, brand positioning and credibility are a wonderful way to develop, in particular in sectors that have intense online search volumes.
Is it worth it to buy a premium domain?
Domain names are a business’s online identity. A successful domain name can contribute to building a powerful brand. Perhaps you are not searching for your business domain name. That shouldn’t prevent you from investing in one. If you find a domain name with a value or business potential that isn’t precisely Premium, purchase it and send it for thousands of bucks.